Why save water?

Water is one of our most precious resources. Even though 70% of our planet is covered in it, only 1% of that water is readily available to use. On top of that, there's a carbon cost to every litre that's treated and transported.

There are four main reasons you should save

Save money

Save money

If you have a metered supply, you'll see an immediate impact on your bottom line by reducing your water consumption.

Reduce water waste

Reduce water waste

By saving water, you'll reduce the amount of waste water down your drain too - a double benefit to your bottom line.

Protect delicate ecosystems

Protect delicate ecosystems

When you cut back your water usage, it helps to preserve natural resources and protect the environment.

Reduce your carbon footprint

Reduce your carbon footprint

It's easy to forget that energy goes into treating, transporting and heating every litre you use. Generating that energy contributes to global warming.

Take it offline

Download our full water efficiency pack as a handy PDF.

Download now

Where to?

Facts & figures

Check out some of the statistics that really bring water consumption to life.

Learn more

Water's journey

Water doesn't just arrive in your taps by magic. There's a huge amount of energy invested in treating it and transporting it. 

Find out more

England's Chalk Streams

Ecosystem damage as a result of excessive water consumption is already a real issue in the UK.

Read case study

Hidden water

It's not just the water we take from the tap or flush down the toilet - water's involved in the manufacture of many things we take for granted.

Educate yourself
Our planet is under threat

Our planet is under threat

Water efficiency is an essential step on the path to saving it

Populations are growing, the world is getting warmer and demand for water is higher than ever. In parts of the world, water is already rationed. It's not permitted to flush the toilet with potable water, and showering is restricted to twice a week. In the UK we think this can never happen to us, yet in recent years, some regions have received less rainfall than the Sahara.

Facts & figures

A little help to bring the world's water efficiency challenge to life.

600 millimetres

This is the amount of rain London gets in a year. It's actually around half the rainfall of Sydney, Australia. 

We often make the mistake of thinking that it always rains in the UK and we'll never be short of water, but that's just not the case. It rains, but it doesn't rain everywhere all of the time. 

In the last twenty years we've had nine of our 10 warmest years on record. In the summer of 2019, after three dry years, river levels in parts of the country dropped so low that some waterways disappeared.

How much water we use...

6 litres

of water wasted by a running tap every minute

9 litres

of water used in each toilet flush

90 litres

wasted every week from a dripping tap

150 litres

used every day by each person in the UK

13%

of UK domestic water use attributed to laundry

19.3 million tonnes

That's the amount of COreleased into the atmosphere in the UK every year as a result of the treatment, transport and heating of water. It accounts for 5.5% of the UK's total annual emissions, more than farming and industrial processing combined. It's the equivalent of running 11.2 million cars for a year. It's easy to take the water which comes from our taps for granted, but there's a carbon cost to every litre.

Ready to start saving?

Head on over to our What can I do? pages to find top tips and start putting your plan together.

Start saving