About us

We’ve got more experience in business water than anyone else in the industry, but it’s not just our expertise that makes us naturally different.

Trusted by over 300,000 businesses 

We were the first retailer to operate in the competitive water market and we’ve been making a positive difference for our customers longer than anyone else. That’s why we’re trusted by businesses big and small from across the UK to provide a seamless service and expert, insight-driven solutions to their water

Since 2008, we've delivered for our customers...

Nearly £305 million

in discounts and efficiencies 

52 billion

litres reduced in water consumption - the equivalent of nearly 21,000 filled Olympic sized swimming pools


tonnes reduced in CO2 emissions

We're committed to making a positive difference to our customers, our people, local communities and the
environment. Going that extra bit further is what sets us apart from other water retailers. It's why we're proud
to say we're naturally different.

We're committed to going over and above for our customers – continually investing in our people, processes and technology – to ensure we can provide you with a first-class experience.

We're committed to providing a great place to work where our people feel trusted, valued and empowered.

As a responsible business, we're reducing our impact on the environment by introducing more sustainable ways of doing business, and helping our customers to do the same.

To help foster healthy communities, we've developed partnerships with local school and community groups, and charities whose values are close to our own.

We’re incredibly proud of everything we’ve achieved over the past two years. But this is just the start. We’re committed to building on our vision and as part of that we'll be launching more initiatives in the coming months to help us achieve our ambitions, including developing our training opportunities; delivering a tree planting programme; and achieving our diversity and inclusion goals. 

To keep up to date on our progress, please follow us on social media.


Download our first two naturally different infographics to find out more.